Big Data Moscow 2018


David Vachadze

INK Agency, Russia


PhD Biophysics, more than 20 years of successful experience of founding and developing hi-tech businesses. In 2003 founded data driven marketing agency Brand Mobile, spinning off customer data analytics INK Agency in 2012. Earlier set up and headed Russian Rep Office of US-based ThinkWave company (SaaS platform and desktop app for US K-12 education market) and BIX (e-business & CRM IT company).
Taught «Omnichannel CRM» course in SUM RMA и HSE New Media School, developed e-CRM projects classification and agency rating methodology within Association of Interactive Agencies.
Frequent speaker on marketing and data analytics conferences, moderates discussions and gives master-classes. Member of OpenDataScience community, Marketing Data Science blogger at DataSci.Rocks.


Holistic Customer Profiles: Bring the Meanings Back to Marketing Data

Modern information systems generate tons of customer-related data. Customer journeys across  digital and offline touch points, transactional data and consumption habits in multi-product settings, engagement in brand activities and omnichannel communications including messengers and chat bots, media and website click stream, 3rd-party loyalty platforms and services. How to process and organize all this data into operational, manageable and meaningful Customer Profiles? Engineering approach to customer data in real-world examples from various industries in Russia.

Date: October 11, 2018