Big Data Moscow 2018

Vladimir Shtanko

Rambler Group, Russia

BIO

He graduated from Moscow State University and the Higher School of Economics, majoring in economics. His experience in the industry of data analysis and machine learning is more than 5 years. Now he is the head of of ML-products in the Rambler Group company. The main areas of his work include advertising technologies, recommender systems and computer vision.

TOPIC

Machine learning in the film industry

How can modern deep learning networks be used to expand existing markets and reinvigorate traditional ones? We at Rambler Group, already a well-established player in online advertisement, currently focus on “blue ocean” in this industry – cinema networks.
As of now the cinema advertising market is undervalued. Problems exist with transparency, delivery, targeting and performance evaluation. 
How many people saw my ad? What kind of people they are, what is their gender, age and interests? How to track the effectiveness of advertising? These classic questions of advertisers are hard to answer as ticket sales are not informative enough – but now there is another way, opened by progress in computer vision technologies.

In this talk, we will discuss the pitfalls, hardships and our from-the-trenches experience of moving from research to large-scale production application of current state-of-the-art computer vision technologies.

Date: October 11, 2018